01Brand strategy
I define purpose, positioning and personality: the foundation that guides every design decision.
Design Director & Front-End Designer · Asunción, Paraguay
I build brands with a long view and take them all the way to the browser: from strategy to visual system, from concept to front-end in production.
Services
I define purpose, positioning and personality: the foundation that guides every design decision.
From the logo to the full system: cohesive identities that express who you are and connect with your people.
Clear, intentional interfaces, designed to be used, not just looked at.
I take the design to production in HTML, CSS and JavaScript, with nothing lost along the way.
Selected work
A selection of brand, product and web projects. I design with strategy and take it all the way to the browser.
Brands I've worked with
“Vivian understood the story of our brand and turned it into an identity that feels current without losing its roots. Working with her was clear, professional and careful in every detail.”
“She brought order to all of our visual communication and raised it to a level we didn't have before. Every piece comes out consistent, on time and with judgment. She's part of the team, not just another vendor.”
“From concept to a live website, Vivian owns the whole journey. She designs with strategy and also builds it, something hard to find. We recommend her work without hesitation.”
Approach
I lead brand projects end to end, with small teams. I believe in systems that age well: what looks simple is usually the hardest thing to sustain.
I run Cerocinco, a digital studio, and I'm a partner at G5 Pro.